Last Updated: March 11, 2026

INTRODUCTION

Vivid Reports, Inc. (“Vivid”, “we”, “us”, or “our”) takes our obligations under data protection laws seriously. This Privacy Policy (“Policy”) outlines our continued commitment towards respecting your privacy and complying with applicable laws governing how and when your personal information is collected, used, and disclosed while accessing our website and services.

It is important that you read this Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we collect or process personal information about you so that you are fully aware of how and why we are using your information. This Policy supplements other notices and is not intended to override them.

ABOUT

Vivid Reports, Inc. is a software company that develops financial and operational reporting solutions for organizations. The company’s platform enables finance teams to access, model, and analyze data from enterprise systems such as ERP and CRM applications, helping organizations produce accurate reports and gain insight into business performance.

For the purposes of applicable data protection law, when communicating with you directly or operating our website and marketing activities, Vivid is responsible for this Policy and, to the extent relevant to applicable data protection law, acts as the controller of your personal information.

In certain circumstances, Vivid may act as a processor on behalf of a Client in connection with the provision of our software and related services. In those situations, the Client determines the purposes and means of processing personal information and the Client’s privacy policy will apply to such processing.

U.S. Residents: If you reside in the United States, please also see our US Annex below for your rights under applicable U.S. privacy laws, including but not limited to the California Consumer Privacy Act.

DEFINITIONS

We will use the following terms regularly in this Policy.

Client
means the business or individual to whom the services are being provided.

Personal Information
means any information that:

(i) identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked directly or indirectly with a particular individual or household; or
(ii) relates to an identified or identifiable natural person.

An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to the physical, physiological, mental, economic, cultural, or social identity of that natural person.

HOW WE COLLECT INFORMATION

We use different methods to collect information from and about you including through:

Information you give us

This is information that you provide by accessing our website and/or services, or by corresponding with us (for example by email or through a contact form). It includes information such as your name, mailing address, email address, company name, or telephone number when you register for services, request information, download materials, subscribe to communications, or otherwise interact with us.

If you contact us, we will keep a record of that correspondence.

Information we collect about you and your device

Each time you visit our website we may automatically collect personal information including device, content and usage data using cookies and similar technologies.

As you interact with our website, we may automatically collect information including:

• Internet protocol (IP) address
• browser type and version
• date and time of visit
• time zone setting
• browser plug-in types and versions
• operating system and platform
• device identifiers
• page response times
• length of visits to pages
• page interaction information such as scrolling, clicks and mouse-overs
• navigation paths and referring URLs

Information we receive from other sources

We may receive information about you from various third parties including:

• analytics providers
• advertising networks
• search information providers
• technical service providers
• marketing service providers

This may include information about your interactions with our advertisements or website content.

Aggregated Information

We may also collect, use and share aggregated or anonymized data such as statistical or demographic data for any purpose.

Aggregated data may be derived from your personal information but is not considered personal information if it does not directly or indirectly reveal your identity.

TYPES OF INFORMATION WE COLLECT

The amount and type of information we collect depends on the nature of your interaction with our website and services.

Categories of information may include:

Profile and Identity Information: Such as your first name, last name, username, title, company, or other identifying information.

Contact Information: Such as your postal address, email address and telephone numbers.

Transaction Information: Details about products or services you have purchased or requested.

Device Information: Information about the computer, mobile device, or other technology used to access our website.

Technical Information: Internet protocol (IP) address, browser type and version, time zone setting, operating system, platform and other technology on the devices you use.

Usage Information: Information about how you use our website and services, including browsing activity and interactions with website content.

Marketing and Communications Information: Your preferences in receiving marketing communications from us and your communication preferences.

Aggregated Data: Statistical or demographic data derived from other information.

HOW WE USE THE INFORMATION WE COLLECT

We may use customer relationship management (CRM) systems to manage communications with customers and prospective customers, track engagement with our services or communications, and support our sales and marketing activities. We will only use your Personal Information when the law allows us to do so.

Purpose	Lawful Basis
Administration and security	Legitimate interest – ensuring the security and integrity of our website and services
Maintenance	Legitimate interest – maintaining and improving our systems and services
Registration	Legitimate interest – enabling the provision of services
Contract	Performance of a contract with you
Data analysis	Legitimate interest – understanding how our website and services are used
Marketing	Consent – where required by law for direct marketing communications
Optimisation	Legitimate interest – improving the operation and effectiveness of the website and services

In particular, we may use your information to:

• respond to inquiries and requests
• provide information about our products and services
• manage customer and prospect relationships
• operate and improve our website
• measure marketing effectiveness
• analyze visitor engagement with website content
• identify interest in our products and services
• support sales and customer relationship management activities
• comply with legal obligations

AUTOMATED PROCESSING AND DECISION MAKING

We may use advertising and analytics technologies that rely on automated processing to measure advertising performance and determine whether particular advertisements should be displayed to users.

These technologies may include advertising platforms such as:

• Google Ads
• LinkedIn Ads
• Meta Ads
• other marketing or advertising partners

These platforms may use cookies or similar technologies to analyze interactions with our website, measure campaign effectiveness, and deliver advertisements that may be relevant to users based on prior interactions with our website.

These technologies may involve limited forms of automated profiling related to advertising effectiveness and marketing analytics.

OPTING OUT

Visitors can control advertising preferences through tools provided by advertising networks, including:

• Google Ad Settings
• Network Advertising Initiative opt-out tools
• browser privacy settings

Users may also opt out of marketing communications by following unsubscribe instructions in emails.

HOW WE SHARE INFORMATION

We may disclose personal information to fulfill the purposes identified in this Policy and to operate our services, including with:

• service providers who assist in operating our website or business
• marketing and analytics providers
• cloud hosting providers
• business partners involved in providing services
• professional advisors
• regulatory authorities where required by law

We may also disclose personal information if required to comply with legal obligations or to protect the rights, property or safety of Vivid or others.

RETENTION OF PERSONAL INFORMATION

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, contractual, and reporting obligations.

Retention periods vary depending on the nature of the information and the context in which it was collected.

For example:

• Cookies are retained as described in our cookie policy (https://www.vividreports.com/cookie-policy/)
• Web server logs may be retained for approximately 30 days for operational monitoring and troubleshooting.
• Security and system logs may be retained for up to one year to support security monitoring and incident investigation.
• Customer account records and related contractual information may be retained for up to seven (7) years in accordance with legal, financial, and contractual recordkeeping requirements.
• Marketing and CRM contact information may be retained while an individual or organization remains engaged with our communications or services and for a reasonable period thereafter, taking into account the nature of the relationship and legitimate business needs.

We periodically review the information we hold and securely delete or anonymize personal information when it is no longer required.

INTERNATIONAL DATA TRANSFERS

Personal information may be processed and stored in countries outside your jurisdiction, including Canada and the United States.

Where required by law, we implement appropriate safeguards for international transfers of personal information, including contractual safeguards such as Standard Contractual Clauses or other legally recognized transfer mechanisms.

SECURITY OF PERSONAL INFORMATION

We have implemented appropriate technical and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration or disclosure.

Security measures include:

• encrypted communications using TLS
• network security protections
• access controls and authentication safeguards
• monitoring and logging of system activity

Despite these measures, no system can guarantee absolute security.

MINORS

Our website and services are not designed for use by minors. If you believe that a minor has provided personal information to us, please contact us at:

[email protected]

If we become aware that personal information has been collected from a minor without appropriate authorization, we will take steps to delete that information.

COOKIES

We use cookies and similar technologies to operate our website, understand how visitors interact with it, and support our marketing and analytics activities.

Cookies are small files stored on your device that allow a website to recognize your browser and remember certain information.

We use the following categories of cookies:

Strictly Necessary Cookies

These cookies are required for the operation of our website and cannot be disabled in our systems. 

Analytics Cookies

These cookies help us understand how visitors use our website so we can improve performance and usability. We use analytics tools such as Google Analytics and Microsoft Clarity to analyze website traffic and user interactions.

Functionality Cookies

These cookies allow the website to remember preferences and improve the functionality of the website.

Targeting or Advertising Cookies

These cookies are used by advertising platforms to deliver relevant advertisements and measure the effectiveness of marketing campaigns. These may include cookies set by platforms such as Google Ads, LinkedIn Ads, Meta Ads, or other advertising partners.

We use a consent management platform to allow visitors to manage cookie preferences. Non-essential cookies and tracking technologies are only activated after consent is provided through our cookie consent manager, which allows visitors to manage and update their preferences at any time.

Visitors may also manage cookie preferences through their browser settings.

THIRD PARTY LINKS

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties and encourage users to review their privacy policies.

CONSENT UNDER CANADIAN PRIVACY LAWS

If you are located in Canada, we will collect, use, or disclose personal information only with your consent unless otherwise permitted by law.

Consent may be expressed or implied depending on the circumstances.

YOUR RIGHTS

Depending on applicable data protection laws, you may have rights including:

• Access
• Rectification
• Erasure
• Restriction of processing
• Data portability
• Withdrawal of consent
• Objection to processing
• Right to lodge a complaint with a supervisory authority

Requests can be submitted using the contact information below.

CONTACT US

If you have any questions about this Policy or wish to exercise your rights, please contact us at:

Privacy Officer
Vivid Reports, Inc.
[email protected]

1700-242 HARGRAVE STREET
WINNIPEG, MB
CANADA, R3C 0V1

Toll-Free: 1-866-975-9409

CHANGES TO THIS POLICY

We review this Policy regularly and may update it from time to time.

Updates will be posted on this page with an updated “Last Updated” date.

Your continued use of the website after any updates constitutes acceptance of the updated Policy.